Privacy Policy - Auto Insurance Reports

Insurance Reports LLC Privacy Notice

Last updated: March 13, 2026

Insurance Reports uses data, including personal information, to drive exceptional products and customer experiences. This Notice is designed to help you understand how we collect information about you (your “Personal Information”), how we use it, how we share it, and how you can exercise your privacy rights with respect to that information.

What This Notice Covers

This Notice describes how Insurance Reports LLC., that provide products and services directly to vehicle / equipment manufacturers, financial institutions, government agencies and other business entities, including, but not limited to, autoinsurancereports.com, equipmentinsurancereports.com., and any Insurance Reports subsidiaries that do not otherwise publish a separate privacy notice (collectively, “Insurance Reports,” “we,” “us,” or “our”), collect, use, and disclose your Personal Information. That includes Personal Information we collect through or in connection with:

our websites: autoinsurancereports.com and equipmentinsurancereports.com

any emails, texts, online chats or other communications with us.

any offline interactions we have with you.

certain products and services we provide to third parties, such as automotive manufacturers, financial institutions, government agencies and other business entities.

This Notice does not apply to information collected or controlled by a third party, including any third-party apps or websites (including third- party websites you may access through our Site or Services, or after we share your information to a third party as described in this Notice.

This Notice also does not apply to Personal Information about you processed by our affiliates in their role as a service provider to a third-party business, such as when one of our affiliates processes data about you in connection with providing software services to an automotive dealer. We encourage you to review the privacy policies of any business you interact with.

Our privacy practices may vary among the jurisdictions in which we operate to reflect local practices and legal requirements, which we may explain through jurisdiction-specific addenda to this notice. In the event of any conflict or inconsistency between the jurisdiction-specific addendum that applies to you and the main body of this notice, the terms of such addendum will govern and prevail.

What Personal Information We Collect

We collect a variety of Personal Information in connection with offering our Site and our products and services, including so we can personalize your experience and focus on what interests you most. We also collect a variety of Personal Information through Partners who use our products and services. “Personal Information” generally means any information that identifies, relates to, describes, is reasonably capable of being associated with you or could reasonably be linked with you, directly or indirectly. Personal Information does not include publicly available information or information that is deidentified or anonymized consistent with applicable privacy laws.

Depending on how you interact with our Site and Services and, in some instances, with our Partners, we may collect the following categories of personal information about you:

Identifiers such as real name, alias, unique personal identifier, IP address, or driver’s license number.
Contact Information such as postal address, email address, or phone number.
Device and Location Information such as device type and identification number, zip code or other geolocation information, mobile network, operating system type, web browser type and version, or system events.
Usage Information such as where you hover or click on a website, your interactions with features and content, search queries, date and time of certain actions, data on how you navigate and use website.
Account Information such as username and password, security questions and answers, or access codes.
Transaction Information such as your information you input into our site, or other data related to your use of our Site, Services, or websites and services provided by our Partners.
Content You Submit to our Site or Services, or through websites or services operated by our Partners, such as information submitted through a form or chat session, reviews of your experience, messages, comments, or other content you submit.

How We Collect Personal Information

Directly from You

We collect Personal Information directly from your use or interaction with our Site or Services, or through websites and services operated by our Partners and information you directly provide to us. This may include:

Information you submit through forms on our Services, sign up to receive communications, or report a problem.
Content you share when participating in chats, forums, or other interactive features on our Site and Services, or through our Partners.
Your correspondence with us, including when you use our AI or non-AI chat features.
Responses to surveys or feedback requests.
Details of transactions carried out through the Services, or through websites or services of our Partners, such as purchases.
Search queries conducted on the Site or Services.

Automatically from Your Use of the Services or Partner Websites

When you download, access, or use our Services, we automatically collect certain Personal Information from your device or browser. We may also collect certain Personal Information about you through your use of services, or websites provided by our Partners. This may include information such as identifiers, device and location information, usage information, including any account information, or call tracking information as described above. This includes information collected through technologies such as cookies, pixels, log files, web beacons, and other storage technologies (collectively, “Cookies and Similar Technologies”).

How We Use Your Personal Information

We use the information we collect about you, or that you provide to us, including Personal Information, for the following purposes:

Providing services to you: To operate, maintain, and provide you with access to the Site and Services, their contents, and any information, products, or services you request, including customer support (such as troubleshooting or providing instructions or tips). We may also use the information to provide you with third-party services, such as those of our Partners.
Providing services to third parties: In connection with providing our Partners with our Services including by using your information to direct product advertisements to you that align with your interests and preferences or to connect you with automotive dealers who offer products you may be interested in.
Research and analytics: To learn more about you and conduct market research, trend and demographic analysis, and financial analysis.
Programs and promotions: To communicate with you about, and administer your participation in, programs, surveys, and other promotions.
Communications and feedback: To engage with you when you contact us, request information, or provide feedback., including via chatbots or other chat features, some of which may use AI transcription or summarization. These chatbots and other chat features may transcribe, process, or summarize Personal Information that you enter into the chat.
Product and service improvement: To evaluate, operate, and improve our products, services, and overall business, and to ensure functionality of our Site and Services.
User interactions: To enable you to interact with other users, our Partners, and others through features such as message boards. We also facilitate your interaction with our Partners when you submit information through a form and direct us to submit your information to one or more of our Partners.
Compliance and legal: To comply with applicable laws, regulations, and internal policies, to fulfill our legal obligations, protect our legal interests, or to address legal claims or disputes.
Security: To detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity.

How We Use Cookies and Similar Technologies

When you interact with our Site or Services

Cookies: Small text files placed on your device by your browser. Cookies allow us to recognize your browser, remember your preferences, keep you signed in, and understand how you use the Services. They may be set by us (first-party cookies) or by others (third-party cookies, such as for analytics or advertising).
Web beacons / pixel tags: Tiny graphics or snippets of code that link web pages or emails to our servers (and their cookies). They help us measure the effectiveness of campaigns, understand usage, and deliver content.
Session replay technologies: Tools that may record how you interact with the Services (such as clicks, scrolling, and navigation) to help us diagnose issues, analyze usage, and improve your experience.
Local storage and similar technologies: Web browsers and apps may also use local storage (including HTML5 local storage and caches) and software development kits (“SDKs”) to save information directly on your device. These technologies are often used to remember settings, speed up performance, or support app functionality. SDKs may also recognize you across our Site and across your devices, collect data on your interactions with our Site and Services, and we may use SDKs for analytics.
Device and browser fingerprinting: In some cases, we may use technical information about your browser, device, or network (such as fonts, screen resolution, or plug-ins) to help recognize your device for security or analytics.

These Cookies and Similar Technologies may be deployed by us directly, our business partners, or third-party analytics, either on our behalf or for their own purposes. They may be used to deliver information to you or about you and to connect information about you across different sources, websites, devices, and applications.

The Cookies we use on our Site generally fall into four categories:

Essential cookies, which are necessary for our Services to function properly and cannot be turned off.
Performance cookies, which help us measure and improve the performance of our Site and understand how visitors use them.
Functional cookies, which help us enhance the performance and functionality of our Site, including by remembering your preferences and settings.

Learn more about the categories of Cookies we use. Reject Cookies other than Essential Cookies. Change your Cookie preferences at any time.

To learn more about cookies generally, visit www.allaboutcookies.org.

Your email provider may also have settings which allow you to prevent the automatic download of images, including web beacons, which prevents the automatic connection to the web servers that host those images.

In addition, depending on your state of residence, you may have the right to opt out of our use of cookies and tracking technologies for targeted advertising or from the “sale” or “sharing” of your Personal Information for purposes of cross-context behavioral advertising under applicable U.S. state privacy laws. You can exercise these rights through our “Do Not Sell Or Share My Personal Information” link in the footer of our Site. For more details, please see the “Your Privacy Rights” and “Exercising Your Privacy Rights” sections below.

We have implemented a cookie preference center to ensure your cookie preferences are honored. We have tools in place to detect and honor requests made using the Global Privacy Control (“GPC”) signal as requests to opt-out of the sale or sharing of Personal Information to the extent required by applicable law. The GPC sends signals to the websites you visit indicating your choice to opt-out from certain types of data processing. We endeavor to honor these requests with respect to any Personal Information connected to the GPC opt-out request based on the information made available by GPC. We may not be able to tie a GPC request to all Personal Information we have about you. If you wish to exercise your rights to opt out of the sale or sharing of your Personal Information under applicable state privacy laws, we recommend configuring your browser to send an opt-out signal via GPC, submitting your cookie preferences via our cookie preference center, and by submitting a request using one of the methods outlined in the “Exercising Your Privacy Rights” section of the notice below. We do not currently support the capability to respond to web browser “do not track” signals.

For more information about your rights, please see the “Your Privacy Rights” section below.

Disclosure of Your Personal Information

We may share your Personal Information with people and businesses that help operate the Service and carry out our business, as well as when we are otherwise legally permitted or required to do so.

Professional advisors, such as lawyers, accountants, insurers, information security and forensics experts.
Service providers to enable them to perform services on our behalf, including cloud storage solutions, payment processors, technology providers, website and data hosting, product and Services delivery, data analytics, data security, ecommerce operations, surveys, research, and otherwise to help us carry out our business. This includes Personal Information and information in pseudonymized form for example, in the use of data clean rooms, for the purpose of audience discovery, audience expansion, audience targeting and look-alike audience modelling.
Potential or actual acquirers or investors and their professional advisers in connection with any actual or proposed merger, acquisition, or investment in or of all or any part of our business.
Competent law enforcement, government regulators and courts when we believe disclosure is necessary (i) to comply with the law, (ii) to exercise, establish or defend legal rights, or (iii) to protect the rights, property and safety of us, our consumers, business partners, service providers or another third party.
All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties excluding aggregators and providers of the text message services.

Additional Disclosures Related to Collection, Use, and Disclosure of Personal Information for Residents of Certain U.S. States

The Personal Information we collect about you includes information within the below categories of data. Note that the “category” of data listed below refers to the category of Personal Information as defined under California law and represents the categories of Personal Information that we have collected, and how it has been shared, over the past 12 months. Inclusion of a category in the list below indicates only that we may collect some information within that category. We do not necessarily collect all information listed in a particular category, nor do we necessarily collect all categories of information for all individuals. While the categories are as defined under California law, the disclosures below also apply to residents of other states as well.

We have disclosed Personal Information in each of the categories listed below to our affiliates and subsidiaries, Partners, service providers, and other third parties, as well as to government entities where required, for our business purposes within the past 12 months. Please note that we have not necessarily disclosed every type of information listed in a given category.

Except as otherwise permitted or required by applicable law, we retain Personal Information in the categories set forth below only for as long as we have a legitimate business need to provide our services to consumers and automotive dealers in the automotive marketplace. Because an average consumer usually purchases a vehicle or equipment infrequently, we keep some categories of information longer than others so that we can provide our services, such as identifiers, vehicle/commercial information, Internet or network activity, and inferences.

To determine the appropriate retention period, we consider various criteria, including whether the Personal Information continues to be necessary to provide our services; the amount, nature, and sensitivity of the Personal Information; the potential risk of harm to consumers from unauthorized use or disclosure; and the purposes for which we collect the Personal Information.